Java Applications

The first application of its kind was launched together with Hutchison 3G for the English Premiership season of 2005/06. Building on the success of the Premiership version a new application was developed for the World Cup in Germany and the take-up was in the hundreds of thousands.

Sunday Media markets both java live score applications and Fantasy Manager Games for both football and cricket.

Sunday Media's Java applications are positioned as the next generation of mobile sports brand in close cooperation with network operators that focus on serving their customers with new and appealing 3G services.

product features
• Full scorecard - all facets of a match are displayed in detail
• Live ball-by-ball commentary
• Comprehensive statistics coverage – match, series and career statistics for all players
• Comprehensive news feature – thorough coverage of international cricket
• Advertising and branding space including clickable banners
• Instant updates
• Powerful search functions

benefits
Java Apps • Less costly than traditional text alerts and wap services.
• In-application billing reduces churn.
• Coverage equal to or better than internet coverage.
• Server solution ensures a fast and efficient application.
• Push technology keeps the client up-to-date without continuous user interaction.
• Cheaper for end-user and higher profit margin for distribution partners.
• Instant on – the application is installed and stored locally.
• Fully re-skinnable.

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